#AD2E52 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
A saturated, medium-dark red with warm berry undertones, #ad2e52 brings energy and urgency to visual designs. Its bold chroma suits calls to action, sale graphics, sports branding, and romantic accents. Use it sparingly against pale neutrals, where it commands attention. White text reads clearly on this color, and its hex code is #ad2e52.
Questions about #ad2e52
What is #ad2e52 in RGB, HSL and CMYK?
In RGB, #ad2e52 is rgb(173, 46, 82), in HSL hsl(343, 58%, 43%) and in CMYK 0%, 73%, 53%, 32%.
What colors pair well with #ad2e52?
Does #ad2e52 look warm or cool?
#ad2e52 reads as a warm red because its berry hue leans toward magenta with a strong red presence; use it to add urgency, passion, or romantic energy without the brightness of a primary red.
Is #ad2e52 readable on white or black?
#ad2e52 has a 6.38:1 contrast ratio on white and 3.28:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.