#AD1494 Hex Color
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Highly saturated and moderately dark, #ad1494 is a strong magenta with a slight purple undertone. Its intense chroma creates energy, romance, and instant visual focus. Use it as a small accent for calls to action, cosmetics, fashion, or nightlife branding rather than a full background. White text reaches about 6.4:1 contrast, meeting WCAG AA for body text. The hex code is #ad1494.
Questions about #ad1494
What is #ad1494 in RGB, HSL and CMYK?
In RGB, #ad1494 is rgb(173, 20, 148), in HSL hsl(310, 79%, 38%) and in CMYK 0%, 88%, 14%, 32%.
What colors pair well with #ad1494?
#ad1494 pairs well with white for sharp contrast, charcoal for a grounded layout, and soft lavender or blush pink for a softer, romantic palette. Keep the supporting colors muted so the magenta remains the focal accent.
Is #ad1494 a warm or cool color?
#ad1494 reads as a cool magenta because its strong blue-purple undertone pulls it away from warmer red-pinks, giving the shade a crisp, vivid presence that feels more energetic than earthy or muted.
Is #ad1494 readable on white or black?
#ad1494 has a 6.35:1 contrast ratio on white and 3.30:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.