#AD1140 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
#ad1140 is a dark, strongly saturated red with warm berry undertones and a forceful, energetic presence. Its depth suits calls to action, sports branding, and dramatic accents, while white text remains highly readable at about a 7.2:1 contrast ratio. Use the hex code #ad1140 as a focused accent rather than a full-page background.
Questions about #ad1140
What is #ad1140 in RGB, HSL and CMYK?
In RGB, #ad1140 is rgb(173, 17, 64), in HSL hsl(342, 82%, 37%) and in CMYK 0%, 90%, 63%, 32%.
What colors pair well with #ad1140?
Pair #ad1140 with white, warm cream, or pale pink for clear contrast, then add teal for complementary energy; a neutral gray can ground the palette without competing with its saturated berry character.
Is #ad1140 readable on white or black?
#ad1140 has a 7.16:1 contrast ratio on white and 2.93:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.