#AD1008 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
#ad1008 is a dark red with real punch. The hex code sits low in lightness but holds strong saturation, so it feels bold rather than neon. Use it as a 10 percent accent: a sale badge, call-to-action button, or headline type. At full background scale it can turn muddy, so give it room to breathe. White text on #ad1008 clears AA at about 7.4:1, making it safe for labels and body copy.
Questions about #ad1008
What is #ad1008 in RGB, HSL and CMYK?
In RGB, #ad1008 is rgb(173, 16, 8), in HSL hsl(3, 91%, 35%) and in CMYK 0%, 91%, 95%, 32%.
What colors pair well with #ad1008?
Cream, warm gray, and deep teal all flatter this red, with teal giving the sharpest contrast. Skip bright pinks and oranges, since they compete with its heat.
What mood does #ad1008 convey?
It signals urgency, passion, and intensity, which suits sales, sports branding, and emergency design. Its darkness adds seriousness, so it feels commanding rather than playful.
Is #ad1008 readable on white or black?
#ad1008 has a 7.35:1 contrast ratio on white and 2.85:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.