#AD0D01 Hex Color
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Dark, highly saturated, warm red with a slight orange undertone, #ad0d01 brings urgency and force to a palette. Its intensity suits calls to action, sports branding, food packaging, and emergency graphics, but large backgrounds can feel heavy. Use it as a focused accent with charcoal or cream. White text provides about a 7.4:1 contrast ratio for small body copy. The hex code is #ad0d01.
Questions about #ad0d01
What is #ad0d01 in RGB, HSL and CMYK?
In RGB, #ad0d01 is rgb(173, 13, 1), in HSL hsl(4, 99%, 34%) and in CMYK 0%, 92%, 99%, 32%.
Which colors pair well with #ad0d01?
#ad0d01 pairs well with cream, charcoal, and warm neutrals that soften its high saturation while preserving contrast, making it effective as a focused accent rather than a dominant background color.
Where should designers use #ad0d01?
#ad0d01 works best for calls to action, sports branding, food packaging, alerts, and other focused accents where urgency and energy matter more than a calm, spacious feel across a larger layout.
Is #ad0d01 readable on white or black?
#ad0d01 has a 7.40:1 contrast ratio on white and 2.83:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.