#AD0099 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
Not a soft pastel and nowhere near purple, #ad0099 is magenta at full volume: saturated, hot, and impossible to ignore. The hex code sits dark enough to hold white text at roughly 6.5:1 contrast, so it passes WCAG AA even for small type. Treat it as a 10 percent accent for buttons, highlights, or packaging rather than a full background, where it can fatigue the eye. It pairs better with deep teal than with pink.
Questions about #ad0099
What is #ad0099 in RGB, HSL and CMYK?
In RGB, #ad0099 is rgb(173, 0, 153), in HSL hsl(307, 100%, 34%) and in CMYK 0%, 100%, 12%, 32%.
What colors pair well with #ad0099?
Is #ad0099 readable on white or black?
#ad0099 has a 6.48:1 contrast ratio on white and 3.23:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.