#AD0077 Hex Color
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#ad0077 is a dark, highly saturated pink with a purple-magenta undertone. Its strong intensity brings energy, seduction, and drama to branding, cosmetics, fashion, and calls to action. Use it as a focused accent or supporting tone with warm cream or charcoal. The hex code #ad0077 supports clear white text at about a 6.9:1 contrast ratio.
Questions about #ad0077
What is #ad0077 in RGB, HSL and CMYK?
In RGB, #ad0077 is rgb(173, 0, 119), in HSL hsl(319, 100%, 34%) and in CMYK 0%, 100%, 31%, 32%.
What colors pair well with #ad0077?
#ad0077 pairs well with warm cream, charcoal, and soft blush tones, which temper its high saturation while preserving a polished, expressive look for branding, editorial layouts, cosmetics packaging, and fashion-focused designs.
What mood does #ad0077 create in design?
#ad0077 feels bold, dramatic, and sensual because its dark value and intense pink hue are strengthened by purple-magenta undertones, making it useful for expressive accents rather than quiet, neutral backgrounds.
Is #ad0077 readable on white or black?
#ad0077 has a 6.90:1 contrast ratio on white and 3.04:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.