#AD0027 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
Deep, loud, and fully saturated, #ad0027 reads closer to crimson than fire-truck red. The hex code carries plenty of weight, so treat it as an accent: sale badges, alert buttons, sports branding. Full-screen backgrounds feel heavy fast. White text hits about 7.5:1 contrast, which clears WCAG AA for small body text. It looks sharpest against deep teal.
Questions about #ad0027
What is #ad0027 in RGB, HSL and CMYK?
In RGB, #ad0027 is rgb(173, 0, 39), in HSL hsl(346, 100%, 34%) and in CMYK 0%, 100%, 77%, 32%.
What colors pair well with #ad0027?
Is #ad0027 readable on white or black?
#ad0027 has a 7.48:1 contrast ratio on white and 2.80:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.