#AD0023 Hex Color
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#ad0023 is a saturated, authoritative red with significant weight. It functions best as a high-impact accent color rather than a primary background, as its intensity can overwhelm a layout quickly. This hex code pairs surprisingly well with deep charcoals or muted teals. Because it offers strong contrast against white text, it works well for urgent UI elements like error states or primary call-to-action buttons.
Questions about #ad0023
What is #ad0023 in RGB, HSL and CMYK?
In RGB, #ad0023 is rgb(173, 0, 35), in HSL hsl(348, 100%, 34%) and in CMYK 0%, 100%, 80%, 32%.
Where should I use #ad0023 in a web layout?
#ad0023 functions best as a high-impact accent color for urgent user interface elements like error states or primary call-to-action buttons. Because the intensity of this red can overwhelm a layout, avoid using it as a primary background color.
What colors pair well with #ad0023?
Is #ad0023 readable on white or black?
#ad0023 has a 7.49:1 contrast ratio on white and 2.80:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.