#AD0000 Hex Color
A deep, high-impact saturated red accent
#ad0000 is a powerful, saturated red with intense depth. Because it commands immediate attention, it functions best as a high-impact accent color for calls to action or urgent UI warnings rather than a large background. It pairs exceptionally well with charcoal grays and provides a high-contrast backdrop for white text. This bold hex code carries a sense of undeniable energy and physical presence.
Questions about #ad0000
What is #ad0000 in RGB, HSL and CMYK?
In RGB, #ad0000 is rgb(173, 0, 0), in HSL hsl(0, 100%, 34%) and in CMYK 0%, 100%, 100%, 32%.
When should I use #ad0000 in a design project?
Use #ad0000 primarily as a high-impact accent color for critical calls to action or urgent system alerts. Its deep, saturated intensity commands immediate visual attention, making it less suitable for large background areas where it might overwhelm the viewer.
Which colors pair well with the deep red of #ad0000?
Because #ad0000 is so intense, it pairs exceptionally well with neutral charcoal or dark gray shades to create a balanced, professional look. It also functions as a powerful, high-contrast backdrop when paired with crisp white text for better accessibility.
Is #ad0000 readable on white or black?
#ad0000 has a 7.56:1 contrast ratio on white and 2.77:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.