#AC948C Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
#ac948c is a muted reddish tone with ashy gray undertones and a dusty, softened finish. Its low saturation tempers red’s usual urgency, giving branding, romance, food packaging, or sports graphics restrained energy. Use it as a supporting color beside charcoal or cream; black text remains highly readable at about 7.4:1 contrast. The hex code is #ac948c.
Questions about #ac948c
What is #ac948c in RGB, HSL and CMYK?
In RGB, #ac948c is rgb(172, 148, 140), in HSL hsl(15, 16%, 61%) and in CMYK 0%, 14%, 19%, 33%.
What colors pair well with #ac948c?
Is #ac948c warm or cool, and what mood does it create?
#ac948c reads as a warm, muted reddish tone, while its ashy gray undertone keeps that warmth restrained, giving it a calm, dusty mood suited to romantic branding, food packaging, soft sports graphics, and understated backgrounds.
Is #ac948c readable on white or black?
#ac948c has a 2.84:1 contrast ratio on white and 7.36:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.