#AC673C Hex Color
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Warm and mellow, #ac673c is a muted orange with earthy red-brown undertones. Its moderate lightness creates a grounded yet optimistic feel for autumn packaging, food branding, sports graphics, and Halloween themes. Use it as a supporting tone with cream or dark navy. The hex code #ac673c supports black body text at about 4.8:1 contrast.
Questions about #ac673c
What is #ac673c in RGB, HSL and CMYK?
In RGB, #ac673c is rgb(172, 103, 60), in HSL hsl(23, 48%, 45%) and in CMYK 0%, 40%, 65%, 33%.
What colors pair well with #ac673c?
Pair #ac673c with cream for a softer autumn palette, or use dark navy for stronger contrast and a grounded counterpoint; muted olive, tan, and warm gray can extend the earthy feel without making the design overly bright.
Is #ac673c warm or cool?
#ac673c reads as a warm, muted orange because its orange base is softened by earthy red-brown undertones, creating a grounded, approachable mood suited to autumn packaging, food-led visuals, and seasonal campaigns.
Is #ac673c readable on white or black?
#ac673c has a 4.41:1 contrast ratio on white and 4.75:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.