#AC4A4C Hex Color
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Warm and muted, #ac4a4c is a mellow red with terracotta and brown undertones. Its moderate lightness creates grounded energy rather than a sharp, vivid feel, making it useful for rustic branding, autumn palettes, food packaging, and warm accents. Use the hex code #ac4a4c as a supporting color, with white text providing about 5.5:1 contrast.
Questions about #ac4a4c
What is #ac4a4c in RGB, HSL and CMYK?
In RGB, #ac4a4c is rgb(172, 74, 76), in HSL hsl(359, 40%, 48%) and in CMYK 0%, 57%, 56%, 33%.
What colors pair well with #ac4a4c?
Is #ac4a4c a warm or cool color?
#ac4a4c reads as a warm, muted red because its red base is softened by terracotta and brown undertones. Its moderate lightness gives it a grounded, mellow presence rather than the sharp energy of a bright primary red.
Is #ac4a4c readable on white or black?
#ac4a4c has a 5.47:1 contrast ratio on white and 3.83:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.