#AC4041 Hex Color

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Hex color #ac4041 graphic
#ac4041 is a warm, fairly saturated red with mellow terracotta undertones and a grounded, rustic character. It brings energy, passion, and confidence to food, sports, sales, and autumn-inspired branding. Use it as a supporting tone with navy or cream, while white text on this color reaches about 5.9:1 contrast. The hex code is #ac4041.

Questions about #ac4041

What is #ac4041 in RGB, HSL and CMYK?
In RGB, #ac4041 is rgb(172, 64, 65), in HSL hsl(359, 46%, 46%) and in CMYK 0%, 63%, 62%, 33%.
What colors pair well with #ac4041?
#ac4041 pairs well with navy, cream, and soft neutrals, which balance its warm terracotta undertone without competing with its saturated red character. Use navy for stronger contrast and cream for a softer, warmer palette.
What mood does #ac4041 convey, and where does it work?
#ac4041 conveys warmth, confidence, and grounded energy, making it a strong supporting color for food, sports, sales, and autumn-inspired branding. Its rustic red character adds emphasis without the sharper feel of a bright primary red.
Is #ac4041 readable on white or black?
#ac4041 has a 5.89:1 contrast ratio on white and 3.56:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.