#AB95BD Hex Color
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A muted, cool purple with gray undertones, #ab95bd has a dusty, pastel finish that feels soft without becoming sugary. Its restrained saturation suits wellness branding, spring palettes, cosmetics, and wedding stationery, especially as a supporting tone beside ink navy or warm cream. Use black text for readable UI copy; the hex code #ab95bd provides about 7.8:1 contrast.
Questions about #ab95bd
What is #ab95bd in RGB, HSL and CMYK?
In RGB, #ab95bd is rgb(171, 149, 189), in HSL hsl(273, 23%, 66%) and in CMYK 10%, 21%, 0%, 26%.
What colors pair well with #ab95bd?
Is #ab95bd warm or cool?
#ab95bd reads as a cool purple because its gray undertones temper the red component, giving it a subdued, airy quality rather than the warmth of mauve, plum, or pink-leaning purple.
Is #ab95bd readable on white or black?
#ab95bd has a 2.70:1 contrast ratio on white and 7.76:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.