#AB4B53 Hex Color
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This muted, brick red feels approachable and stable. Because it is somewhat unsaturated, it avoids the aggressiveness of a pure primary red, making it an excellent choice for a strong accent color in rustic or traditional branding. It pairs beautifully with deep charcoal greys for a modern, grounded contrast. The hex code for this terracotta shade is #ab4b53.
Questions about #ab4b53
What is #ab4b53 in RGB, HSL and CMYK?
In RGB, #ab4b53 is rgb(171, 75, 83), in HSL hsl(355, 39%, 48%) and in CMYK 0%, 56%, 51%, 33%.
What colors pair well with #ab4b53 for a modern look?
#ab4b53 works exceptionally well when paired with deep charcoal or soft cream tones. The muted nature of this brick red allows it to stand out against neutral dark backgrounds without becoming overwhelming or overly aggressive in visual hierarchy.
Is #ab4b53 suitable for text on a white background?
While #ab4b53 is a beautiful accent shade, it generally fails accessibility standards for small body text against white backgrounds. It is best reserved for headings, borders, or button backgrounds where contrast requirements are less strict than for large blocks of content.
Is #ab4b53 readable on white or black?
#ab4b53 has a 5.43:1 contrast ratio on white and 3.86:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.