#AB4958 Hex Color
Warm, grounded red with rustic energy
#ab4958 is a warm, muted red with terracotta and brown undertones. Its medium-dark value brings grounded energy to rustic branding, autumn palettes, food packaging, and bold accents. The hex code is #ab4958, and white text reaches about a 5.5:1 contrast ratio. That meets WCAG AA for normal-sized body text.
Questions about #ab4958
What is #ab4958 in RGB, HSL and CMYK?
In RGB, #ab4958 is rgb(171, 73, 88), in HSL hsl(351, 40%, 48%) and in CMYK 0%, 57%, 49%, 33%.
What colors pair well with #ab4958?
Where does #ab4958 work best in a design?
#ab4958 works best as a supporting color or focused accent in rustic branding, food packaging, autumn campaigns, sports graphics, and interfaces that need warmth without the intensity of a bright primary red. Its moderate saturation can look muddy across a large surface, so pair it with lighter neutrals beyond accents.
Is #ab4958 readable on white or black?
#ab4958 has a 5.48:1 contrast ratio on white and 3.82:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.