#AB482C Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
This muted, warm red carries earthy brown and orange undertones. Its mellow saturation softens red’s intensity while preserving feelings of passion, courage, urgency, and energy. The hex code #ab482c suits food, sports, and romance branding as a supporting tone or bold accent. White text reads clearly on it at about a 5.7:1 contrast ratio.
Questions about #ab482c
What is #ab482c in RGB, HSL and CMYK?
In RGB, #ab482c is rgb(171, 72, 44), in HSL hsl(13, 59%, 42%) and in CMYK 0%, 58%, 74%, 33%.
What colors pair well with #ab482c?
Is #ab482c a warm or cool color?
#ab482c is a warm color because its red base leans toward orange and brown rather than blue or violet. Its softened saturation gives the shade an earthy, grounded mood instead of a bright, aggressive red.
Where does #ab482c work well in a palette?
#ab482c works well as a supporting tone or bold accent in food, sports, and romance branding, where its warm red energy adds appetite, movement, or passion. Pair it with lighter neutrals when it needs to recede.
Is #ab482c readable on white or black?
#ab482c has a 5.68:1 contrast ratio on white and 3.69:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.