#AB4646 Hex Color
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#ab4646 is a muted, warm red with earthy terracotta undertones. Its medium-dark value and restrained saturation give branding, food packaging, autumn palettes, and rustic interiors a grounded, confident feel. Use it as a supporting tone with warm cream or muted navy, while white text remains readable at about 5.7:1 contrast. The hex code is #ab4646.
Questions about #ab4646
What is #ab4646 in RGB, HSL and CMYK?
In RGB, #ab4646 is rgb(171, 70, 70), in HSL hsl(0, 42%, 47%) and in CMYK 0%, 59%, 59%, 33%.
What colors pair well with #ab4646?
Is #ab4646 warm or cool, and what mood does it create?
#ab4646 reads as a warm red because its muted terracotta undertones feel earthy rather than blue-based. Its medium-dark value and restrained saturation create a grounded, confident mood for autumn, food, and rustic design palettes.
Is #ab4646 readable on white or black?
#ab4646 has a 5.68:1 contrast ratio on white and 3.69:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.