#AB370D Hex Color
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A bold, saturated terracotta, #ab370d commands attention with its intense, fiery energy. Because it is highly pigmented, this shade works best as an accent color for calls to action or UI highlights rather than a full background. It pairs exceptionally well with muted grays or deep charcoal to soften its heat. The hex code for this powerful red is #ab370d, which maintains excellent contrast against white text.
Questions about #ab370d
What is #ab370d in RGB, HSL and CMYK?
In RGB, #ab370d is rgb(171, 55, 13), in HSL hsl(16, 86%, 36%) and in CMYK 0%, 68%, 92%, 33%.
What colors pair well with #ab370d?
#ab370d works best when balanced against neutral, cooler tones to prevent visual overload. Pair it with deep charcoal or soft slate grays to ground its intensity, or use a crisp cream to make the terracotta pop without creating harsh contrast.
Is #ab370d suitable for text?
#ab370d generally struggles with accessibility when used as small body text due to its vibrancy and saturation. It is better utilized for bold headings or buttons where it can provide high contrast against light backgrounds while maintaining readability.
Is #ab370d readable on white or black?
#ab370d has a 6.39:1 contrast ratio on white and 3.28:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.