#AB1835 Hex Color

Online color picker to view shades, tints, color codes, and complementary colors

Hex color #ab1835 graphic
#ab1835 is a dark, highly saturated red with warm berry undertones and a forceful, energetic presence. Its depth suits calls to action, sports branding, sales graphics, and moody backgrounds. White text remains highly readable at about a 7.2:1 contrast ratio. Use the hex code #ab1835 as a focused accent rather than a full-page base.

Questions about #ab1835

What is #ab1835 in RGB, HSL and CMYK?
In RGB, #ab1835 is rgb(171, 24, 53), in HSL hsl(348, 75%, 38%) and in CMYK 0%, 86%, 69%, 33%.
What colors pair well with #ab1835?
#ab1835 pairs well with white, cream, charcoal, and muted blush tones, which soften its saturated berry-red character; navy or pale blue-gray can add a cooler counterpoint without competing with its strong visual weight.
Does #ab1835 look warm or cool?
#ab1835 reads as a warm color because its deep red base carries berry undertones, creating an assertive, passionate mood that suits energetic accents, promotional graphics, sports visuals, and dramatic interface details.
Is #ab1835 readable on white or black?
#ab1835 has a 7.20:1 contrast ratio on white and 2.91:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.