#AB0738 Hex Color
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#ab0738 is an aggressive, saturated red that carries significant visual weight. Its intense, moody character makes it better suited as a 10% accent or call-to-action button than a full page background. Because it is so dark and pigmented, it offers excellent readability with white text, maintaining a strong 7.4:1 contrast ratio. Pair this bold shade with soft creams or warm grays to temper its fiery energy.
Questions about #ab0738
What is #ab0738 in RGB, HSL and CMYK?
In RGB, #ab0738 is rgb(171, 7, 56), in HSL hsl(342, 92%, 35%) and in CMYK 0%, 96%, 67%, 33%.
Where should I use #ab0738 in my design?
Reserve #ab0738 for small, intentional elements like call-to-action buttons, notification badges, or decorative borders. Because this shade carries immense visual weight, it easily overwhelms a layout if used as a primary background color or for large text blocks.
Which neutral colors balance #ab0738 effectively?
To temper the fiery energy of #ab0738, pair it with soft, desaturated neutrals like cream or warm gray. These softer tones provide necessary breathing room, allowing the intensity of the red to pop without clashing or creating visual fatigue.
Is #ab0738 readable on white or black?
#ab0738 has a 7.44:1 contrast ratio on white and 2.81:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.