#AB0735 Hex Color
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#ab0735 is a dark, highly saturated red with a cool berry undertone. Its strong chroma brings urgency and passion to branding, sales graphics, sports designs, and calls to action. Use it as a focused accent or supporting tone rather than a dominant background, where its intensity can overwhelm. White text remains highly legible on this color. The hex code is #ab0735.
Questions about #ab0735
What is #ab0735 in RGB, HSL and CMYK?
In RGB, #ab0735 is rgb(171, 7, 53), in HSL hsl(343, 92%, 35%) and in CMYK 0%, 96%, 69%, 33%.
What colors pair well with #ab0735?
Does #ab0735 read as warm or cool?
#ab0735 reads as a cool red because its strong blue influence shifts the saturated base toward berry and crimson rather than orange, giving it a sharper, more dramatic character beside warm neutrals or earthy colors.
Where does #ab0735 work best in a design?
#ab0735 works best as a focused accent in calls to action, sale graphics, sports layouts, and expressive branding, while its high saturation suits focused interface elements better than large background areas, especially beside lighter neutrals.
Is #ab0735 readable on white or black?
#ab0735 has a 7.46:1 contrast ratio on white and 2.81:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.