#AA3014 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
#aa3014 is a dark, saturated red with warm terracotta and earthy brown undertones. Its strong intensity brings urgency, confidence, and rustic warmth to branding, food packaging, sports graphics, and calls to action. Use it as a small accent or supporting tone beside cream, charcoal, or muted teal. White text remains readable, with about 6.7:1 contrast. The hex code is #aa3014.
Questions about #aa3014
What is #aa3014 in RGB, HSL and CMYK?
In RGB, #aa3014 is rgb(170, 48, 20), in HSL hsl(11, 79%, 37%) and in CMYK 0%, 72%, 88%, 33%.
What colors pair well with #aa3014?
#aa3014 pairs well with cream, charcoal, and muted teal, which soften its intensity while preserving warmth; use these neutrals and cool accents for packaging, branding, bold editorial layouts, and calls to action.
Is #aa3014 readable on white or black?
#aa3014 has a 6.68:1 contrast ratio on white and 3.14:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.