#AA1103 Hex Color
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#aa1103 is a dark, highly saturated red with warm orange undertones. Its strong intensity brings urgency, power, and passion to branding, sports graphics, sales campaigns, and calls to action. Use it as a small accent against charcoal or cream rather than a full-page background. The hex code #aa1103 supports clear white text at about a 7.5:1 contrast ratio.
Questions about #aa1103
What is #aa1103 in RGB, HSL and CMYK?
In RGB, #aa1103 is rgb(170, 17, 3), in HSL hsl(5, 97%, 34%) and in CMYK 0%, 90%, 98%, 33%.
Is #aa1103 a warm or cool red?
#aa1103 reads as a warm red because its orange undertone shifts it away from blue-based crimson. That warmth supports energetic, urgent visuals, especially for action elements, sports graphics, or passionate brand accents.
What colors pair well with #aa1103?
For balanced palettes, #aa1103 works well with cream, charcoal, and warm neutrals that soften its intensity without competing with its red-orange character, making those pairings useful for buttons, badges, logos, and other focused accents.
Is #aa1103 readable on white or black?
#aa1103 has a 7.52:1 contrast ratio on white and 2.79:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.