#AA0849 Hex Color
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#aa0849 is a saturated, intense red with deep berry undertones. It feels urgent and demanding, so avoid using it for large background blocks. Instead, use this hex code as a focused accent for call to action buttons or high-contrast highlights. White text remains highly readable against this dark, punchy shade. Pair it with soft, cool grays to ground the visual intensity.
Questions about #aa0849
What is #aa0849 in RGB, HSL and CMYK?
In RGB, #aa0849 is rgb(170, 8, 73), in HSL hsl(336, 91%, 35%) and in CMYK 0%, 95%, 57%, 33%.
How should I use #aa0849 in a UI design?
Use #aa0849 sparingly as an accent color for call to action buttons or critical alerts. Its high intensity works best against neutral backgrounds, where it grabs user attention without overwhelming the overall layout or cluttering the interface space.
What colors pair well with #aa0849 for a balanced palette?
Pair #aa0849 with soft, cool neutrals like slate gray or crisp white to ground its visual intensity. Avoid clashing it with other warm, high-saturation tones, as this combination can create unwanted visual vibration and decrease readability.
Is #aa0849 readable on white or black?
#aa0849 has a 7.39:1 contrast ratio on white and 2.84:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.