#A998CD Hex Color
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A muted, cool purple with gray undertones, #a998cd has a dusty pastel finish that feels gentle and refined. This lavender shade works well as a supporting tone for spring branding, wellness, cosmetics, weddings, and children’s products. Use it in backgrounds with black text, which reaches about an 8.1:1 contrast ratio. The hex code is #a998cd.
Questions about #a998cd
What is #a998cd in RGB, HSL and CMYK?
In RGB, #a998cd is rgb(169, 152, 205), in HSL hsl(259, 35%, 70%) and in CMYK 18%, 26%, 0%, 20%.
What colors pair well with #a998cd?
Does #a998cd read as warm or cool?
#a998cd reads as a cool purple because its gray-lavender base leans away from red and yellow, creating a calm, muted impression rather than a bright or warm violet in most lighting conditions.
Is #a998cd readable on white or black?
#a998cd has a 2.60:1 contrast ratio on white and 8.05:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.