#A990A1 Hex Color
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#a990a1 is a dusty, grayed-down magenta with a soft mauve cast. Its low saturation keeps it calm and muted, so it works best as a supporting tone in cosmetics branding, fashion, or confectionery design. Pair it with deep plum or charcoal for depth, or warm cream to bring out its gentler side. Black text reads clearly on this hex code at roughly 7.2:1 contrast, which clears WCAG AA for body copy.
Questions about #a990a1
What is #a990a1 in RGB, HSL and CMYK?
In RGB, #a990a1 is rgb(169, 144, 161), in HSL hsl(319, 13%, 61%) and in CMYK 0%, 15%, 5%, 34%.
What colors pair well with #a990a1?
Use #a990a1 as a supporting tone against deep plum for depth or warm cream for a softer feel. Both pairings flatter its muted mauve undertone without muddying it.
Is #a990a1 readable on white or black?
#a990a1 has a 2.92:1 contrast ratio on white and 7.19:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.