#A96D4C Hex Color
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Warm and mellow, #a96d4c is a muted orange with earthy brown undertones and moderate lightness. Its softened saturation supports optimism and creative energy without the glare of bright orange. It works well in food branding, autumn graphics, and youth-focused campaigns. Use the hex code #a96d4c as a supporting tone with cream or navy. Black text remains suitable for body copy.
Questions about #a96d4c
What is #a96d4c in RGB, HSL and CMYK?
In RGB, #a96d4c is rgb(169, 109, 76), in HSL hsl(21, 38%, 48%) and in CMYK 0%, 36%, 55%, 34%.
Why does #a96d4c feel warm rather than cool?
#a96d4c reads as a warm, muted orange because its orange base is softened by brown undertones, giving it a grounded, approachable mood instead of the sharper energy associated with bright orange. It works especially well in autumn layouts, food branding, and creative accents.
What colors pair well with #a96d4c?
#a96d4c pairs well with cream for a soft, earthy look, navy for richer contrast, and muted sage for a grounded palette that still feels fresh and balanced. Use lighter tones for backgrounds and navy for headings or accents.
Is #a96d4c readable on white or black?
#a96d4c has a 4.21:1 contrast ratio on white and 4.97:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.