#A94748 Hex Color
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This muted terracotta red feels grounded, warm, and approachable rather than aggressive. Because of its desaturated tone, #a94748 avoids the intensity of pure red, making it an ideal choice for rustic branding or warm accent elements in UI design. It pairs well with soft creams and dark charcoals, providing a stable, earthy quality that maintains good readability for small text. The hex code for this shade is #a94748.
Questions about #a94748
What is #a94748 in RGB, HSL and CMYK?
In RGB, #a94748 is rgb(169, 71, 72), in HSL hsl(359, 41%, 47%) and in CMYK 0%, 58%, 57%, 34%.
Why does #a94748 feel more approachable than standard red?
The color #a94748 feels approachable because its desaturated, earthy undertones remove the visual intensity found in high-saturation reds. This reduction in vibrancy makes the shade feel grounded and stable, helping it function effectively as a UI accent without overwhelming the user or demanding unnecessary attention.
What color combinations work best with #a94748?
Is #a94748 readable on white or black?
#a94748 has a 5.70:1 contrast ratio on white and 3.68:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.