#A8304C Hex Color

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Hex color #a8304c graphic
#a8304c is a saturated brick red with strong terracotta undertones. It carries a heavy, serious energy that works best as a bold accent rather than a full-page background. Because white text creates a 6.6:1 contrast against this shade, it is a safe choice for call-to-action buttons or highlighted UI elements. Pair this hex code with muted greys to ground its intense, warm personality.

Questions about #a8304c

What is #a8304c in RGB, HSL and CMYK?
In RGB, #a8304c is rgb(168, 48, 76), in HSL hsl(346, 56%, 42%) and in CMYK 0%, 71%, 55%, 34%.
What colors pair best with the #a8304c brick red?
#a8304c anchors designs beautifully when paired with neutral charcoal or soft cream tones. Because the color carries such heavy, serious energy, avoid competing warm tones and instead lean into desaturated, cool greys to let this red stand out as the primary focal point.
Is #a8304c readable on white or black?
#a8304c has a 6.57:1 contrast ratio on white and 3.19:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.