#A73040 Hex Color
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#a73040 is a saturated brick red with a serious, grounded tone. This bold color works best as an accent rather than a background, where its intensity draws immediate attention. Because it maintains strong legibility, white text pairs perfectly against it for high-contrast UI elements. Use this hex code for call-to-action buttons or small, powerful design highlights to keep your interface feeling warm and intentional.
Questions about #a73040
What is #a73040 in RGB, HSL and CMYK?
In RGB, #a73040 is rgb(167, 48, 64), in HSL hsl(352, 55%, 42%) and in CMYK 0%, 71%, 62%, 35%.
How can I best use #a73040 in interface design?
#a73040 functions most effectively as a targeted accent color rather than a primary background choice. Because of its high saturation, it creates immediate visual impact on call-to-action buttons or status indicators when paired with clean, white text for maximum readability.
What colors pair well with #a73040 for a balanced palette?
Is #a73040 readable on white or black?
#a73040 has a 6.68:1 contrast ratio on white and 3.13:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.