#A72BB3 Hex Color
Bold purple with electric mystery

Highly saturated and medium-dark, #a72bb3 is a bold purple with a cool magenta undertone. Its strong chroma brings energy, mystery, and creative intensity to branding, gaming interfaces, confectionery, and spiritual themes. Use the hex code as a 10% accent with charcoal or warm saffron. White text reads clearly over it at about 5.8:1, meeting WCAG AA for body text.
Questions about #a72bb3
What is #a72bb3 in RGB, HSL and CMYK?
In RGB, #a72bb3 is rgb(167, 43, 179), in HSL hsl(295, 61%, 44%) and in CMYK 7%, 76%, 0%, 30%.
What colors pair well with #a72bb3?
Does #a72bb3 read as a warm or cool color?
#a72bb3 reads as a cool purple because its hue sits near magenta and violet rather than warm red or orange. That cool bias supports a mysterious, energetic mood, while the high saturation keeps the color vivid instead of dusty or subdued.
Is #a72bb3 readable on white or black?
#a72bb3 has a 5.76:1 contrast ratio on white and 3.63:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.