#A52E19 Hex Color

Warm terracotta red with rustic energy

Hex color #a52e19 graphic
#a52e19 is a dark, warm red with earthy brown and terracotta undertones. Its strong saturation brings energy and rustic confidence without feeling neon, making it effective for calls to action, food branding, and autumn palettes. Use it as a supporting accent or bold background with white text, which reaches about 7:1 contrast. The hex code is #a52e19.

Questions about #a52e19

What is #a52e19 in RGB, HSL and CMYK?
In RGB, #a52e19 is rgb(165, 46, 25), in HSL hsl(9, 74%, 37%) and in CMYK 0%, 72%, 85%, 35%.
What colors pair well with #a52e19?
#a52e19 pairs well with white, cream, sand, and charcoal, which balance its saturated terracotta warmth without competing for attention while keeping the palette grounded and easy to read in branding, packaging, interfaces, and autumn-inspired layouts.
Is #a52e19 warm or cool?
#a52e19 is a warm, dark red because its saturated base leans toward earthy brown and terracotta rather than blue or purple, giving it a grounded quality instead of a bright primary-red feel. It suits food branding, autumn palettes, and bold accent treatments.
Is #a52e19 readable on white or black?
#a52e19 has a 6.98:1 contrast ratio on white and 3.00:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.