#A494A7 Hex Color
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A muted purple with ashy gray undertones, #a494a7 feels refined, sensitive, and slightly mysterious rather than vivid. Its dusty lightness suits wellness, cosmetics, weddings, and spiritual branding, especially as a supporting tone beside deep plum or warm cream. Black text reads clearly on this color, meeting WCAG AA for body text. The hex code is #a494a7.
Questions about #a494a7
What is #a494a7 in RGB, HSL and CMYK?
In RGB, #a494a7 is rgb(164, 148, 167), in HSL hsl(291, 10%, 62%) and in CMYK 2%, 11%, 0%, 35%.
What colors pair well with #a494a7?
What mood does #a494a7 convey?
With ashy gray undertones, #a494a7 reads as a cool-leaning dusty purple that suggests calm, sensitivity, and understated elegance, making it a natural fit for wellness, cosmetics, wedding, and spiritual branding. Use it beside deeper tones when the palette needs more depth.
Is #a494a7 readable on white or black?
#a494a7 has a 2.84:1 contrast ratio on white and 7.37:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.