#A47990 Hex Color
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Reach for #a47990 when a design needs pink without the sugar. This dusty, ashy mauve-pink has very low saturation and a matte finish, so it reads mellow and understated rather than sweet. It works best as a supporting tone or background behind black text, which passes AA at about 5.7:1 contrast. Pair it with deep navy or olive green to keep it from turning muddy across large areas. Cosmetics, packaging, and soft branding all suit its gentle, romantic character.
Questions about #a47990
What is #a47990 in RGB, HSL and CMYK?
In RGB, #a47990 is rgb(164, 121, 144), in HSL hsl(328, 19%, 56%) and in CMYK 0%, 26%, 12%, 36%.
What colors pair well with #a47990?
Deep navy and olive green both make #a47990 look richer without stealing its softness. Cream and charcoal work too, though plain white can wash it out in large layouts.
Does #a47990 read warm or cool?
It reads warm. The red base carries gentle heat, but heavy gray desaturation keeps that warmth mellow instead of bright, which is why it feels dusty rather than rosy.
Is #a47990 readable on white or black?
#a47990 has a 3.67:1 contrast ratio on white and 5.71:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.