#A44C94 Hex Color
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Not quite purple and not hot pink, #a44c94 is a mid-dark magenta with plum undertones and enough saturation to carry a brand on its own. It reads sweet and romantic, which suits cosmetics, confectionery, and fashion packaging. White text clears WCAG AA on this hex code at about 5.2:1, so small body copy works. Pair it with deep teal for contrast, and avoid large flat fills where it can turn muddy.
Questions about #a44c94
What is #a44c94 in RGB, HSL and CMYK?
In RGB, #a44c94 is rgb(164, 76, 148), in HSL hsl(311, 37%, 47%) and in CMYK 0%, 54%, 10%, 36%.
What colors pair well with #a44c94?
Deep teal makes the magenta pop, while charcoal grounds it for beauty or nightlife work. For softer confectionery and floral designs, try warm golds or dusty peach accents.
Is #a44c94 readable on white or black?
#a44c94 has a 5.19:1 contrast ratio on white and 4.03:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.