#A40760 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
#a40760 is a dark, highly saturated pink with rich raspberry and purple undertones. Its bold intensity brings energy and drama to fashion, cosmetics, romance, and calls to action. Use it as a small accent with cream, blush, or charcoal rather than a full-page background. White text remains highly legible against this shade. The hex code is #a40760.
Questions about #a40760
What is #a40760 in RGB, HSL and CMYK?
In RGB, #a40760 is rgb(164, 7, 96), in HSL hsl(326, 92%, 34%) and in CMYK 0%, 96%, 41%, 36%.
What colors pair well with #a40760?
Cream, blush, charcoal, and other soft neutrals pair well with #a40760, balancing its saturated raspberry depth while preserving its purple undertones and dramatic character, without making the palette feel overly bright. Use cream or blush for a softer romantic palette, or charcoal for a sharper editorial contrast.
Does #a40760 read as a warm or cool color?
#a40760 reads as a cool-leaning, highly saturated pink because its magenta hue and purple undertones outweigh its red warmth in most palettes, interfaces, and fashion combinations, where it appears bold and energetic. It can still feel lively rather than icy because of its raspberry intensity.
Is #a40760 readable on white or black?
#a40760 has a 7.55:1 contrast ratio on white and 2.77:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.