#A373D7 Hex Color
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#a373d7 is a bright, fairly saturated violet-purple with cool blue undertones and enough red to feel expressive rather than icy. Its strong chroma suits calls to action, gaming interfaces, creative branding, and luxury accents. Use it as a supporting tone beside charcoal or deep navy; black text has about a 6.0:1 contrast ratio. The hex code is #a373d7.
Questions about #a373d7
What is #a373d7 in RGB, HSL and CMYK?
In RGB, #a373d7 is rgb(163, 115, 215), in HSL hsl(269, 56%, 65%) and in CMYK 24%, 47%, 0%, 16%.
What colors pair well with #a373d7?
Is #a373d7 warm or cool?
#a373d7 reads as a cool violet because its blue undertone outweighs its red component, but its bright saturation keeps it expressive rather than icy. It works well when you want purple to feel energetic, polished, and modern.
Is #a373d7 readable on white or black?
#a373d7 has a 3.50:1 contrast ratio on white and 5.99:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.