#A35340 Hex Color
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The hex code #a35340 is a warm, muted red with terracotta and brown undertones. Its mellow saturation feels grounded and rustic, while the red base adds energy and confidence. Use it as a supporting tone or bold accent in autumn palettes, food branding, and traditional layouts. White text reaches about 5.4:1 contrast, meeting WCAG AA for body text.
Questions about #a35340
What is #a35340 in RGB, HSL and CMYK?
In RGB, #a35340 is rgb(163, 83, 64), in HSL hsl(12, 44%, 45%) and in CMYK 0%, 49%, 61%, 36%.
What colors pair well with #a35340?
#a35340 pairs well with charcoal, cream, muted olive, and navy, which balance its warm, brown-leaning red without making a palette feel overly rustic in both digital branding and editorial layouts.
Where does #a35340 work best in a design?
#a35340 works best as a supporting tone or controlled accent, bringing warmth and urgency to food packaging, sports graphics, sales campaigns, autumn themes, and traditional layouts without dominating every surface.
Is #a35340 readable on white or black?
#a35340 has a 5.42:1 contrast ratio on white and 3.86:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.