#A32D27 Hex Color

Online color picker to view shades, tints, color codes, and complementary colors

Hex color #a32d27 graphic
#a32d27 is a dense, saturated brick red with strong earthy undertones. It projects power and urgency, making it an excellent choice for call-to-action buttons or high-contrast UI accents. While it carries a heavy, moody weight, white text remains highly legible against this hue. Use it sparingly as a 10 percent accent color to avoid overwhelming your layout, as it dominates visual space easily.

Questions about #a32d27

What is #a32d27 in RGB, HSL and CMYK?
In RGB, #a32d27 is rgb(163, 45, 39), in HSL hsl(3, 61%, 40%) and in CMYK 0%, 72%, 76%, 36%.
How should #a32d27 be used in interface design?
#a32d27 functions best as a high-impact accent color because its saturated, dense nature dominates visual space quickly. Limit its use to about 10 percent of your layout, such as for buttons or notifications, to prevent it from overwhelming the surrounding design elements.
Is #a32d27 readable on white or black?
#a32d27 has a 7.08:1 contrast ratio on white and 2.96:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.