#A31952 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
This intense, saturated magenta leans into a deep, warm berry tone. Because of its bold pigment, #a31952 functions best as a striking accent rather than a full background color. It pairs surprisingly well with muted teals or soft grays to ground its high energy. With a strong contrast against white text, the hex code #a31952 is useful for urgent calls to action or eye-catching branding accents.
Questions about #a31952
What is #a31952 in RGB, HSL and CMYK?
In RGB, #a31952 is rgb(163, 25, 82), in HSL hsl(335, 73%, 37%) and in CMYK 0%, 85%, 50%, 36%.
How should I use #a31952 in a UI design?
Because #a31952 is so visually loud, reserve it specifically for interactive elements like primary call-to-action buttons or urgent notification icons. It requires significant white space or neutral backgrounds like charcoal or soft off-white to maintain readability.
Does #a31952 lean warm or cool?
The #a31952 hex code leans definitively warm due to its strong berry and red undertones. This warmth makes it feel energetic and aggressive, which is why it pairs well with cooler, muted tones like sage or slate to balance the visual temperature.
Is #a31952 readable on white or black?
#a31952 has a 7.45:1 contrast ratio on white and 2.81:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.