#A23149 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
#a23149 is a dark, fairly saturated red with warm terracotta undertones and a muted, grounded finish. Its serious, dramatic character suits rustic branding, autumn palettes, food packaging, and bold accents. Use it as a supporting tone or focused accent rather than a full-page background. The hex code #a23149 supports clear white text at about a 6.8:1 contrast ratio.
Questions about #a23149
What is #a23149 in RGB, HSL and CMYK?
In RGB, #a23149 is rgb(162, 49, 73), in HSL hsl(347, 54%, 41%) and in CMYK 0%, 70%, 55%, 36%.
What colors pair well with #a23149?
Is #a23149 a warm or cool color?
#a23149 reads as a warm red because its muted, terracotta-leaning undertone shifts it away from a blue-based crimson and gives it a grounded, earthy character rather than a cool, jewel-toned look. It suits autumn palettes, food packaging, and rustic accents.
Does white text work well on #a23149?
White text provides strong contrast on #a23149, at about a 6.8:1 ratio, meeting the 4.5:1 WCAG threshold for normal-sized text when the displayed color matches the sampled value and rendering has no transparency effects.
Is #a23149 readable on white or black?
#a23149 has a 6.83:1 contrast ratio on white and 3.07:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.