#A12702 Hex Color
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Dark and strongly saturated, #a12702 is a warm red with earthy terracotta and brick undertones. Its intensity brings urgency, passion, and rustic weight to branding, calls to action, food packaging, and autumn palettes. Use it as a supporting accent against cream, charcoal, or muted teal rather than a full-page background. White text remains highly legible on this color. The hex code for this color is #a12702.
Questions about #a12702
What is #a12702 in RGB, HSL and CMYK?
In RGB, #a12702 is rgb(161, 39, 2), in HSL hsl(14, 98%, 32%) and in CMYK 0%, 76%, 99%, 37%.
What colors pair well with #a12702?
For balanced palettes, #a12702 pairs well with cream, charcoal, and muted teal, which soften its saturated brick warmth while giving designs contrast and a grounded, autumnal feel without making the accent feel harsh.
Is #a12702 a warm or cool red?
#a12702 reads as a warm red because its strong red base is pulled toward earthy orange, giving it terracotta and brick undertones rather than the blue cast associated with cooler reds. That warmth suits autumn-inspired and rustic designs.
Is #a12702 readable on white or black?
#a12702 has a 7.48:1 contrast ratio on white and 2.80:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.