#A1009A Hex Color
Online color picker to view shades, tints, color codes, and complementary colors

This bold magenta commands immediate attention. Because it is highly saturated, #a1009a functions best as a punchy accent or a button call to action rather than a full-page background. It pairs well with deep charcoal, and white text offers a clear 7.0:1 contrast ratio. Use this hex code sparingly to maintain visual impact without overwhelming the overall layout.
Questions about #a1009a
What is #a1009a in RGB, HSL and CMYK?
In RGB, #a1009a is rgb(161, 0, 154), in HSL hsl(303, 100%, 32%) and in CMYK 0%, 100%, 4%, 37%.
How should I use #a1009a in a user interface?
#a1009a works best as a punchy accent color for call-to-action buttons or important highlights rather than a full-page background. Because it is highly saturated, it draws immediate attention but can easily overwhelm a layout if used too broadly across a page.
What colors pair well with #a1009a?
This magenta pairs exceptionally well with deep charcoal or near-black tones, which provide the necessary grounding to balance its high energy. For a high-contrast, modern interface, white text is ideal as it maintains a strong 7.0:1 contrast ratio against this vivid backdrop.
Is #a1009a readable on white or black?
#a1009a has a 7.04:1 contrast ratio on white and 2.98:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.