#A0397B Hex Color
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The hex code #a0397b produces a saturated, medium-dark magenta pink with warm red undertones. Its lush intensity brings energy and romance to branding, cosmetics, fashion, and calls to action. Use it as a bold accent with blush, cream, or deep navy instead of a full-page background. White text reads clearly at about a 6.2:1 contrast ratio.
Questions about #a0397b
What is #a0397b in RGB, HSL and CMYK?
In RGB, #a0397b is rgb(160, 57, 123), in HSL hsl(322, 47%, 43%) and in CMYK 0%, 64%, 23%, 37%.
Which colors pair well with #a0397b?
Is #a0397b a warm or cool color?
#a0397b reads as a warm magenta pink because its saturated purple-pink base leans toward red rather than blue. That warmth gives it a romantic, energetic feel, especially beside cream, blush, or other soft neutrals.
Is #a0397b readable on white or black?
#a0397b has a 6.23:1 contrast ratio on white and 3.36:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.