#A01B38 Hex Color
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The hex code #a01b38 is a dark, saturated red with warm brick and terracotta undertones. Its strong depth brings urgency, passion, and confidence to branding, sales graphics, sports designs, and calls to action. Use it as a focused accent beside cream or dusty pink. White text reads clearly over it, making it practical for buttons and large type.
Questions about #a01b38
What is #a01b38 in RGB, HSL and CMYK?
In RGB, #a01b38 is rgb(160, 27, 56), in HSL hsl(347, 71%, 37%) and in CMYK 0%, 83%, 65%, 37%.
What colors pair well with #a01b38?
Cream, dusty pink, and charcoal pair well with #a01b38, balancing its warm, saturated red without competing with its depth; use cream for softness, dusty pink for tonal harmony, and charcoal for stronger editorial contrast.
Does #a01b38 read as a warm or cool red?
#a01b38 reads as a warm red because its dark red base leans toward brick and terracotta rather than blue or violet, giving it an assertive, grounded feel that works well with softened neutrals.
Is #a01b38 readable on white or black?
#a01b38 has a 7.75:1 contrast ratio on white and 2.70:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.