#A01B24 Hex Color
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With its dark value and strong saturation, #a01b24 is a warm brick red with subtle terracotta undertones. The hex code works well for calls to action, editorial accents, and rustic branding, where its bold character adds urgency and warmth. Use it as a supporting tone or accent rather than a full-page background. White text remains highly legible at about a 7.8:1 contrast ratio.
Questions about #a01b24
What is #a01b24 in RGB, HSL and CMYK?
In RGB, #a01b24 is rgb(160, 27, 36), in HSL hsl(356, 71%, 37%) and in CMYK 0%, 83%, 78%, 37%.
What colors pair well with #a01b24?
#a01b24 pairs well with warm neutrals, cream, charcoal, and muted terracotta, which soften its saturated red character without competing for attention. Sage and olive create earthy palettes, while pale blue offers a cooler counterpoint.
Does #a01b24 read as a warm or cool color?
#a01b24 reads as a warm red because its deep red base leans toward orange, giving it subtle brick and terracotta undertones rather than a blue, wine-like cast. That warmth suits earthy palettes and makes the shade feel grounded, energetic, and inviting.
Is #a01b24 readable on white or black?
#a01b24 has a 7.84:1 contrast ratio on white and 2.67:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.