#9F3741 Hex Color

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Hex color #9f3741 graphic
#9f3741 is a dark, muted brick-red with warm terracotta undertones and a grounded, rustic character. Its low saturation suits serious branding, autumn palettes, food packaging, and moody backgrounds without feeling harsh. Use it as a strong accent beside cream or dusty blue; white text achieves about 6.8:1 contrast. The hex code for this shade is #9f3741.

Questions about #9f3741

What is #9f3741 in RGB, HSL and CMYK?
In RGB, #9f3741 is rgb(159, 55, 65), in HSL hsl(354, 49%, 42%) and in CMYK 0%, 65%, 59%, 38%.
What colors pair well with #9f3741?
Pair #9f3741 with cream or dusty blue for softened contrast, or add charcoal for a deeper, restrained palette suited to editorial layouts, food packaging, and rustic brand systems without feeling harsh.
Does #9f3741 feel warm or cool?
The warm terracotta undertone makes #9f3741 feel grounded, rustic, and quietly serious rather than bright or playful, making it effective for autumn-inspired visuals, food packaging, heritage-style branding, and moody background accents.
Is #9f3741 readable on white or black?
#9f3741 has a 6.78:1 contrast ratio on white and 3.09:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.