#9E969A Hex Color
Grey pink with a soft rose undertone

Cosmetics and confectionery packaging often reach for this ashy pink. The hex code #9e969a sits at low saturation and mid lightness, so it reads almost grey with a soft rose undertone. Pair it with charcoal or deep plum for gentle contrast, since black text hits about 7.3:1 on it. Large fills can turn muddy, so treat it as a supporting tone rather than a hero color.
Questions about #9e969a
What is #9e969a in RGB, HSL and CMYK?
In RGB, #9e969a is rgb(158, 150, 154), in HSL hsl(330, 4%, 60%) and in CMYK 0%, 5%, 3%, 38%.
What colors pair well with #9e969a?
Is #9e969a readable on white or black?
#9e969a has a 2.88:1 contrast ratio on white and 7.28:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.